GREENWASHING RISK ASSESSMENT is suitable for all those companies that communicate green and sustainability information in commercial claims and want to be aligned with international best practices, regulatory trends to reduce the risk of greenwashing.

The methodology used to assess on greenwashing risk has been developed by Kickster with a process of stakeholder engagement in 2021 and is based on:

FUNDAMENTAL CRITERIA:
– Reliability
– Relevance
– Clarity
– Transparency
– Accessability

ASPIRATIONAL CRITERIA
– Sustainability tridimensionality
– Materiality
– Stakeholder cooperation

Once the analysis has been performed, Kickster delivers an independent and impartial opinion on the alignment with the principles of the methodology, with a detailed justification for each criteria, according to a scale that includes 4 classes based on the specific greenwashing risk (not adequate – moderately adequate – aligned – compliant).